When you are trying to create content or blog post for businesses, it is very important to make sure that blog post created are linkable, scanable, sociable and searchable. Check out the infographic below for a brief explanation.
In my opinion, the four factors mention should interpret as below.
Linkable
The content created should be good enough to encourage readers to share or link the blog post to their own site and social media site.
Scanable
The blog post created should allowed readers to browse through and understand easily.
Sociable
The content created should be interesting enough for readers to share their opinion and thoughts.
Searchable
The keywords used in the content should be distinct enough to allow readers find the blog post through search engine.
